The community platforms market has been heating up for the past few years. Today, there are more than 100 vendors in the space, and we evaluated the top 5 in our most recent Wave: Lithium, Jive, KickApps, Telligent, and Mzinga.*
When we started this research, we spoke with many interactive marketers to understand what they look for as they assess community platform vendors. Through these conversations, we determined that some of the criteria has evolved since the last time we looked at the space, and so our evaluation has placed a greater emphasis on:
The vendors’ specific focus on interactive marketers as key customers for their business.
Strategic and technical services offered by the vendors.
Intuitiveness of the tools and administrative console for less- or non-technical users.
Ease of deployment for marketers who want to minimize their dependence on IT resources and timelines.