The State Of Online Testing 2010

After keeping busy all summer and early fall with client meetings, events, and absorbing repeated acquisition announcements, it's great to be home again and conducting research!

Most notably, my latest round of research on the topic of online testing, titled "The State of Online Testing 2010," published this week.  This document is the output of a survey conducted with online testing users alongside the "The Forrester Wave™: Online Testing, Q3 2010" research process.

As you may be aware I'm a huge proponent of online testing.  I think it is an underutilized and highly effective site optimization tool, with a wide array of applications.  I frequently find myself uttering the rallying cry "Test, Test, and Test some more!" and I often refer to online testing as the wind tunnel of site optimization, a contained and structured environment for evaluating the content, promotions, and customer experience components of the online marketing mix.

Windtunnel

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(Image source: www.carbodydesign.com)

What did we learn about the state of online testing? The report showcases the data in it's full glory, but here are some highlights:

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