Fireman Sam Versus License Optimization, At Flexera's UK Workshop

©2008 Prism Art & Design Limited.[i]

Some of you may recognize the guy at the front as Fireman Sam, the eponymous "hero next door" of the BBC children’s program set in the fictional Welsh town of Pontypandy. What does he have to do with software licensing?

Yesterday I spoke about software licensing trends to a group of customers, prospects, and partners of licensing optimization vendor Flexera. One of my key messages was that software asset managers (SAMs) must move on from reactive firefighting via fire prevention (both of which I call "Fireman SAM") to a more proactive management of license needs (which I call "license optimization"). Fireman Sam uses traditional asset inventory and hard disk discovery tools to try to measure software usage, compare it with license entitlement, and rectify any shortfalls. Fireman Sam’s arch enemy is License Audit Bill.

In contrast, a more mature process adds analysis of what licenses you really need to the data on usage and ownership. This information enables software sourcing managers to cut expenditure on excess licenses and over-specified versions. For example, Flexera’s product for SAP enables customers to put users in the right categories, thereby minimizing the purchase of more expensive "full user" licenses.

Best Software License Management Considers Three Questions

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This Is What We Have To Endure Every Week

Analysts suffer get the benefit of dozens of briefings per year from hopeful vendors trying to convince us that they are the next big thing. Here’s a typical example of marketing-speak messaging that is an amalgam of all the mistakes that will ensure a vendor goes on our "not with a barge pole" list.

“Exvezium[1] is a leading provider[2] of Purchasing and Supply Optimization (PSO)[3] solutions, focused on the automotive, retail, financial services, and government sectors[4]. Customers such as Mutt Publishing, Shania Entertainment[5], and the Steiner Wig Corporation[6] have chosen Exvezium for its very unique[7] requisition automation, online tendering and award optimization capabilities[8]. Leading analyst firm Milometer[9] classed Exvezium as a Strong Challenger in its Sourcery Square 2009 evaluation.

"The four best practices[10] for implementing PSO are getting executive buy-in, choosing a configurable solution, supporting constraint-based awarding, and maximizing event activity," said CEO, President and Founder[11] Mark Ettingbabble. "Exvezium supports these through our combination of cutting-edge technology and best-in-class services[12]."

What’s wrong with this? Here are my dirty dozen analyst pet hates:


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