Maritz Research Acquires evolve24

I promise that at some point I'll use this blog to write about more than M&A in the social media technology space. But the constantly shifting vendor landscape keeps me too busy to get to other pressing topics.

Today, Maritz Reserch announced its acquisition of evolve24. Through this move, Martiz adds strong social media analysis capabilities to its broader customer experience and market research offerings. The two have a long-standing partnership and know how to work well together and combine forces. The terms of the acquisition suggest that evolve24 will stay strongly intact as an offering within the Maritz umbrella.

I reviewed evolve24 as part of my recent Forrester Wave™ evaluation of listening platforms and cited the vendor as offering strong data analysis capabilities — something that surely stood out for Maritz. To rely on social media as a data source, Maritz must have an exepctionally clean stream — a critical focus for evolve24. Firms aiming to understand their customers' experiences require a broad data set, but without quality, breadth is worthless.

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