Here we are again. As we approach Labor Day, less than three weeks after IBM announced its agreement to acquire Unica (see my blog post with Suresh Vittal here), comScore announced yesterday that it has acquired the venerable European Web analytics vendor Nedstat.
Total cash and stock consideration for the purchase is valued at approximately $36.7 million USD. Additionally, nearly the entire Nedstat staff, numbering about 120, will stay on at comScore.
Official information is available through comScore, the comScore corporate blog, and the regulatory filing for those of you who are financially minded. I also had the opportunity to speak with comScore CEO and co-founder Magid Abraham, who generously took time out of a very hectic day for a call.
The acquisition is predicated on the following benefits:
Geographic expansion. Nedstat provides an established European presence from which to serve current and prospective comScore clients in the region.
Product enhancement. comScore will enhance its Unified Digital Measurement (UDM) platform with Nedstat technology.
Deeper client relationships. The opportunity to upsell comScore’s existing client base with new and expanded product offerings.