Having temporarily relocated to Eastern France – far from Paris and closer to Switzerland and Italy – I recently had the pleasure of experiencing my closest Cisco TelePresence site in Rolle, Switzerland, on the north shore of Lake Geneva for a discussion with Paul Mountford, President of Cisco’s Emerging Markets Theatre. Cisco’s Emerging Market’s strategy has focused on what they call “country transformation,” which revolves primarily around increasing the penetration of broadband. For FY11, Cisco will shift the message from country-wide transformation to something that rings closer to home (literally and figurative) with talk of “life-changing” stories through “life-changing” networks. While still a little lofty, the message resonates deeper than country transformation, which speaks primarily, if not exclusively, to high-level government officials. More a topic for Davos than for a boardroom or a living room.