The Social Media Data Arms Race

Today, Converseon announced an agreement with Twitter to feed the firehose of tweets – around 65 million per day – into Converseon’s listening platform. This deal improves upon Converseon’s data sourcing, a critical step to the listening process. Only a small handful of other vendors dare tread in the rushing rapids of the Twitter firehose – for now, just Jive and Crimson Hexagon – but the race for social media data is on.

Alternatively, during the past year I’ve seen a shift in vendors' pitches, moving away from touting superior data sourcing and instead focusing on better data processing or insight delivery. Data became a commodity. And while the movement toward improved insights continues – because what good is a plethora of data if you can’t find what you’re looking for – the recent focus on pulling in all of Twitter makes for two key assumptions:

Read more