Is This The Year You "Go Mobile" With Your Brand Or Sales Channels?

Forrester is launching a new survey to find out how marketing leaders like you integrate the mobile channel into their marketing strategy.

Planning and organizing for the use of mobile technologies is a complex task. Some players are laggards. Some don’t think of the mobile channel as a priority. On the other hand, others are clearly ahead of the curve. Yet, the one question we consistently get is: “How does my organization compare with others in the integration of the mobile channel?”

We will try to answer that question with this ongoing Mobile Maturity Survey and more specifically how marketing leaders:

  • Coordinate the mobile channel with other existing channels.
  • Measure the impact of the mobile channel.
  • Plan to spend in the mobile channel in 2011.

Here’s how you can help:

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Help My Interactive Marketing Colleagues Benchmark "Social Maturity"

My colleagues who serve Interactive Marketing professionals are working on a study to benchmark social media maturity in organizations, the results of which will be a killer report that will allow you to map yourself against your peers. This is not limited to the marketing world we are benchmarking the entire organization. Our goal is to answer these key questions:

  • How do you define “social maturity,” and why is it important to get there?
  • Which companies are ahead of the curve in implementing social technologies for both external use (i.e., for customers/consumers) and/or internal use (i.e., for employees/partners)?
  • What have been the biggest drivers of success?
  • What are the biggest challenges?
  • What steps do most organizations need to take and why?

Here’s how you can help:

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Does Proof Exist That Social Marketing Makes Money?

The following post is from my colleague and our CMO Group Advisor, Erin Streeter. I thought this topic was critical to our community of marketing leaders. If you have any questions for us, please comment below, reach out to me, or contact Erin at


As the Senior Advisor for Forrester’s CMO Group, an executive peer networking organization, I field strategy questions from senior marketers on a daily basis. And while I’m constantly getting questions about social media (“How do we get started?”, “What is its place in our marketing mix?”, “Can we even play given our regulated industry?”), one CMO Group Member recently asked a very straightforward, but extremely challenging, question: “What proof does Forrester have that social media adds to the revenue stream?”

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Now Accepting Entries For The 2010 Groundswell Awards For Social Media

[Originally published by Josh Bernoff on the Groundswell blog.]

We first started the Forrester Groundswell awards in 2007. What a great run! We've seen applications like the one that the amazing Pete Williams used to raise a million dollars for recovery from Australian brush fires and the one that remade the rules for NASCAR. And for the people who created these award-winning applications, the awards have given them the recognition that helps them justify the great work they do.

This year, we're expanding them to match up to the expanding role that social applications play in business. It also means you have more ways to win.

We've got:

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