At Forrester's IT Forum EMEA 2010 this year, cloud computing is one of the hot topics that everyone wants to talk about. There are so many implications for every IT professional from CIO on down. Forrester Principal Analyst James Staten has become one of the most widely read and influential analysts on the topic and will be presenting his ideas at both the US event in Las Vegas next week and Lisbon June 9-11. We decided to get some insight into his event content plans to get the dialog going.
YATES: Hi James. You've been researching cloud computing for a couple of years now. What new ideas and lessons will you bring to our Forums this year?
STATEN: I want everyone to know that cloud computing is no longer an "if" but a "when." You must take steps now to understand what it really is, how and where it can deliver value to your organization and how you need to approach managing it. Is it best to stick with SaaS or should you be deploying new services directly to the public clouds like Amazon EC2 or Windows Azure? What applications are candidates for the cloud, and which should remain in-house? And for how long? Those are the questions I'll be tackling in my keynote speech in Las Vegas. In the track sessions in Las Vegas and Lisbon, we'll be diving into justifying your cloud investments. We'll review the ROI of cloud computing, identify the most efficient uses of infrastructure cloud services, apply what others have learned to our attendees' organizations.
As we get ready to host IT Forum EMEA June 9-11 in Lisbon, we will be conducting interviews with some of the key Forrester speakers and our invited industry keynotes. With so much attention being focused on business intelligence these days, we decided to sit down with Senior Analyst James Kobielus, who covers analytics, data mining and warehousing and business intelligence. James will be delivering a presentation for Business Process and Applications professionals.
YATES: What is the key lesson/theme that you will present at IT Forum EMEA?
KOBIELUS: I’m speaking on four topics in four different sessions with the common theme being that pervasive adoption of business intelligence (BI) can make organizations more lean, agile, and adaptable to changing conditions. I’ll be discussing “Driving Better Business Outcomes with Pervasive BI,” “Best Practices for Centralizing and Consolidating BI,” and “Transforming Business Processes Through Business Analytics” (with Derek Miers). Also at ITF EMEA, I’m moderating the SAP Espresso Lounge session on “Transform Your Enterprise into a Best-Run Business.”
YATES: How do these sessions tie into the overall theme of making business technology real?
KOBIELUS: All of this ties directly into that theme, since “making business technology real” can be defined as empowering information workers with tools that they use all the time and without which they would not be even half as productive. BI is just such a technology, because it can infuse every decision with the most comprehensive, up-to-date, and trustworthy information available. In this way, every information worker can have greater confidence in every action they take, can justify it fully, and can adjust their plans rapidly to fit changing circumstances.
The month of May is an extremely busy time at Forrester as we get ready to welcome hundreds of attendees to IT Forum US in Las Vegas (May 26-28) and IT Forum EMEA in Lisbon, Portugal (June 9-11). For the third year in a row, I have the pleasure of hosting IT Forum EMEA. Over the next few weeks, I will be previewing here, interviewing Forrester analysts and our industry speakers about the great ideas that they will be presenting at the Forum, and keeping you up-to-date on the event.