[Scroll down to view Forrester’s “The Evolution Of Green IT” video… don’t worry, it’s only 3:30 minutes.]
At Forrester, we’re always exploring new ways to connect with our clients and fit into their busy schedules. And as an analyst on Forrester’s IT Infrastructure & Operations (I&O) research team, I’m well aware of how time-pressed our clients can be. The I&O professional is oftentimes characterized as the “fire fighter” of the IT organization, dropping everything at any hour of the day to ensure their business’s critical IT infrastructure – from servers to PCs to mobile devices – is running without a hitch… and on-time and on-budget.
With that said, I’m particularly interested in “testing” out video to supplement my published research and my blogs on the Forrester.com website. To that end, below is part one of a two part video series on “The Evolution Of Green IT” – a topic I am increasingly receiving client inquiries on as organizations try to determine their green IT maturity and future trajectory.
Whether you love it or hate it, Microsoft PowerPoint — aka slides, deck, .ppt or PPT (which I prefer) — is arguably the de facto medium for communicating complex information using charts, graphics and bullet points. And we’ve all been the victims and perpetrators of PPT eye charts and spaghetti diagrams … this of course excludes Forrester analysts (wink).
But this over reliance on PPT is a rising cause for concern — not just from the good people of BOTOX® warning us about the wrinkle damage caused by squinting to read small text — but from our armed forces. In a recent article in The New York Times, Gen. Stanley A. McChrystal, the leader of American and NATO forces in Afghanistan, explained that PPT is “dangerous because it can create the illusion of understanding and the illusion of control.” He banned the presentations when securing the northern Iraqi city of Tal Afar in 2005, and even likened them to an internal threat. The most infamous of these “spaghetti” diagrams depicts the complexity of American strategy in Afghanistan, which General McChrystal remarked, “When we understand that slide, we’ll have won the war.”