Facebook, Privacy, And How It’s Affecting Facebook's (and Marketers’) Future

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It’s no secret that Facebook is facing a privacy backlash. . . again.  Headlines ask if Facebook is at a tipping point, and many people give Facebook low grades for the way it has handled user privacy.

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How Have You Responded To Facebook's Recent Privacy Changes And Breaches? [POLL]

Facebook announced new Open Graph and Instant Personalization features at the F8 conference on April 21, 2010.  Since that time, several privacy bugs have been found and patched. 

All of this has resulted in greater awareness about privacy issues on Facebook.  Some have predicted that Facebook might lose users as people delete their accounts out of fear or frustration about their data being shared or exposed. 

So, how have Facebook's changes and news affected you personally on Facebook?  Have you made any changes or altered your behavior on Facebook as a result?  Please participate in the poll below.  (Your data will, of course, be kept confidential.)  Thanks. 

You will find the poll in the right column of this page, below the "About the Analyst" or "About this Blog" section.

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Seven Things Your Organization Must Do Because Of Social Media

In the mid- to late-90s, many business leaders observed the advent of the Web and asked the wrong question:  “What will the Internet do for us?”  Instead, they should have been asking, “What will the Internet do to us?” 

The difference between these two questions is the difference between a false sense of security and a necessity for action.  It’s the difference between Amazon organizing itself around the online channel in 1994 and Barnes & Noble opening an e-commerce site in 1997—today Amazon is worth $55.7B and Barnes & Noble has a $1.1B market cap.   It’s also the difference between newspapers struggling with a 70% decline in classified advertising over the course of a decade and eBay seeing revenues increase over 1900% in the same period.

Today, many business leaders are again asking the wrong question:  “What will social media do for us?” instead of “What will social media do to us?”  The difference between those two questions will define the business winners and losers of the next decade.  Let’s explore what social media already is doing to business and how organizations must adapt. 

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