Insights From A Panel Of B2B Marketing Powerhouses That Convened Last Week At Forrester’s Marketing Forum

Last week at Forrester’s Marketing Forum, I had the pleasure of sitting three rows back from a panel discussion comprised of a who’s who of B2B marketing executives: Chris Bradshaw, Senior Vice President and Chief Marketing Officer, Autodesk; James K. Cornell, Senior Vice President and Chief Marketing Officer, Prudential Retirement; Deborah Nelson, Senior Vice President of Marketing, Enterprise Business, Hewlett-Packard; Marjorie Tenzer, Vice President, Marketing & Communications, IBM Americas, IBM.  The panel was moderated by Forrester’s own Peter Burris, Principal Analyst and Research Director. 

Here’s 45 minutes of discussion distilled into four key takeaways:

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