I had an interesting discussion today with a new company called Cogniciti that is developing a platform for helping adults “extend their memory and cognitive abilities longer in the lifespan.” Based on research from Baycrest, a health services center focusing on aging and affiliated with the University of Toronto, the company’s work is grounded in solid research.
I think extending one’s memory to stay as sharp as possible in both professional and personal life is a hot topic that is growing fast as an essential component of general fitness. We spend hours at the gym maintaining our physical fitness. But in order to enjoy our healthy bodies, we also need to be mentally fit. In the last few months, I’ve seen a lot of emphasis on informing people about what they can do to maintain their memory. PBS had a special over the Holidays and a brain fitness package was one of the “thank you” gifts for pledging money to the TV station. I picked up an AARP magazine in a doctor’s office last week and the lead article was on exercising the brain through challenging games. I felt quite satisfied when I completed the puzzles effortlessly (whew!)
I’m convinced we will see brain fitness as a soft skill for employees in the corporate world. Everyone can use memory strategies to improve their work performance. I like the blend of research and technology. Using self-paced online information and exercises that use simulations and other multimedia production techniques combined with self-study and online discussions give employees a complete brain enhancing program. Employees can also access brain games and exercises from their mobile device and get some brain stimulation on the way to work in the morning!
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