Pega Announces Plans To Buy Chordiant: Maybe The Mad Hatter Isn't So Mad After All, Just Misunderstood.

Pega's announcement last week to acquire Chordiant sparked an interesting debate within the BPM world: Is Pega becoming a CRM vendor?  Is Pega moving away from BPM?  Is this a move by Pega to better connect customer experience and business process improvement initiatives? 

Over the weekend I took my daughter to see "Alice in Wonderland"  and couldn't resist comparing Johnny Depp's Mad Hatter character to Pega's recent move to acquire Chordiant.  For those of you who haven't seen the movie, it's not as weird as the usual Tim Burton movie; but the Mad Hatter character is a little disturbing, with his rhymes and riddles that keep you guessing at his true meaning.

For many process professionals, Pega's recent move was just as confusing as having a conversation with the Mad Hatter.  What exactly is he trying to say anyway?

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