A Happy Holiday For Retailers?

Online Holiday Sales Are Looking Pretty Bright After All

Patti_Freeman_Evans 
By Patti Freeman Evans

Overall, Christmas 2009 may be far better for retailers than expected, following a turbulent year for the retail sector. Many retailers have successfully adjusted their tactics to maximize sales and margins such as reworking their assortments around lower price points. According to Kelkoo, sales in the six weeks to Christmas are expected to reach £44.7 billion this year and account for 18.5% of total annual retail spending. And the best bargains are likely yet to come in the final week before Christmas.

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