Rethinking Brand Management in the Digital Age

David Cooperstein [Posted by David Cooperstein]

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Yesterday afternoon at our London-based Marketing Forum for EMEA, I was able to witness the first live performance by Lisa Bradner (@lisabradner), unveiling the story behind her latest report, "Adaptive Brand Marketing" which highlights how the brand management function of yore needs to change in the face of the growing complexities brought on by new communications channels to, and from, the consumer. These challenges are both digital and global challenges, as are the solutions.

Here are some highlights from Lisa's presentation:

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The Future of Agencies: What Do You Think?

David Cooperstein [Posted by David Cooperstein]

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We’re in the process of pondering a very important question
in the industry today: what is the future of agencies? Agencies have played
such a crucial role in helping companies market their products and services for
more than a century. Names like McCann Erickson, Young & Rubicam, J. Walter
Thompson
, Ogilvy & Mather, and Saatchi & Saatchi (among others) are practically
household names. There’s even a massively popular and critically acclaimed
television show
capturing life in the golden age of legendary agencies on
Madison Avenue.

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What Marketing Leaders Can Expect At Forrester’s Marketing Forum in London

David Cooperstein [Posted by David Cooperstein]

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