Last week at the Enterprise 2.0 Conference we found more evidence of the changing nature of enterprise collaboration. Both customers and vendors provided evidence that social networking was quickly moving into the enterprise landscape and warrants the attention due a potential game changer. There are three trends that warrant attention:
Forward thinking organizations are developing broad collaboration strategies that embrace social networking while recognizing and managing associated risk. In fact, it is becoming clear that a well managed strategy with regard to social in the enterprise should lower risk associated privacy, security and compliance. Sounds counter-intuitive? Well, transparency is a beautiful thing.
The vendor landscape is vibrant. At many conferences these days, the standard refrain is "in this economy". Not here. Vendors are investing heavily in new capabilities and are being rewarded with robust business.
Great line from Rocky, one of my favorite movies, as Apollo Creed's manager recognizes that the underdog needs to be taken more seriously. In this particular scenario Cisco is the underdog. I'm currently listening to Cisco's vision for collaboration and in this market, they are an underdog. Microsoft is the 800 pound gorilla and IBM is a pretty big beast as well. In a market dominated by a small number of software powerhouses, why do we want to take Cisco seriously? For a few reasons:
The market is going through multiple disruptions: the move to the cloud, the move to unified communications, the increasingly pervasive adoption of Web 2.0 technologies, etc. A market in disruption is an opportunity.
Cisco is already a player. Really. WebEx is a big part of many organization's collaboration portfolio and was the first commercially successful SaaS based collaboration offering. They own a lot of eyeballs and they are good at SaaS. The Jabber acquisition was a key move that is just beginning to show full value by delivering standards based presence and IM across the entire portfolio.
Novell collaboration has been in the process of an extreme makeover for a while now. It started with the acquisition and subsequest integration of SiteScape. It continued with new releases of their email offering GroupWise. But, all along they were working on something that would really differentiate their offering in the market. On Wednesday morning they announced Novell Pulse at the Enterprise 2.0 Conference in San Francisco. I've been watching Pulse move from concept to what is now an announced product with an H1 2010 announced ship date for the better part of two years now. It represents an interesting blend of synchronous and asynchronous collaboration and content generation capabilities. If that sounds a bit familiar, think Google Wave. In fact, at the time Wave was announced, I was holding my tongue when folks would ask me if I'd seen anything like it before. I had, the product that became Novell Pulse. I just couldn't say because of a pesky NDA!
Thus it was interesting that Novell became the first vendor in the collaboration space to announce a significant partnership and integration with Google around the upcoming Wave offering. The premise is actually pretty cool. A user in Novell Pulse can work in real-time on a document simultaneously with a user on Google Wave. From the Novell side, all security is managed and maintained by Novell.