During what I call the “black and white” days of the internet in 1995, when email was a green screen “app”, I presented a direct mail CEO with a business plan for direct marketing online. When he voiced his disbelief in the power of digital marketing, I walked him back to his office, installed the Mosaic browser, and stood behind him while he used the mouse to navigate a few sites I suggested. In about 10 minutes, he went into a trance of amazement at the data, the content and the interactivity. He went on to refocus the company on interactive media.
Forrester’s Consumer Forumis just around the corner, in Chicago on October 27th and 28th. In addition to our great line up of speakers from Best Buy, Pizza Hut, Hearst and E*TRADE among others, we will also highlight Forrester’s extensive
data capabilities. Forrester analysts will share the results from our global
benchmark survey data, as well as our forecast data, to help you examine
technology-driven trends in consumer behavior.
Consumer Forum 2009 is fast approaching — October
27 and 28 in Chicago.
The theme of this year's Forum is research and industry case studies regarding how evolving
consumer online behavior demands that firms step up efforts to engage them. The great
executives listed below will share their companies' best practices for creating breakthrough
Our keynotes this year are from leading consumer powerhouse companies across the landscape of travel, software, retail, and finance sectors: