B2B Marketers: 2009 Forrester Groundswell Award Winners Offer Great Examples

Laura Ramos [Posted by Laura Ramos]

Moments ago, Josh Bernoff posted this year’s winners of the 2009 Forrester Groundswell awards on the Groundswell blog. If you scroll down to the middle of the post (be forewarned; it’s a long one) you will see the winners and finalists in the B2B category winners. The images are great to look at as well.

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Live From Summit On Customer Engagement 2009

Laura Ramos [Posted by Laura Ramos]

Last week, the Customer Strategy Group is
held its inaugural summit on customer engagement – an intimate,
executive conference designed for B2B marketers who manage customer
reference programs, advisory boards, and the emerging area of online
communities.  I spoke to about 75 marketers and sponsors about “Understanding the Value of Customer Engagement”.

In my most recent blog post at B2B Marketing POSTs, I look at what I learned from the morning keynote sessions.

Sharing Lead Management Market Insights with the DemandGen Report

Laura Ramos [Posted by Laura Ramos]

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The Role of Social Media in Creating Customer Engagement

Laura Ramos [Posted by Laura Ramos]

Customer reference programs, advisory boards, and customer councils are vital activities in B2B marketing. But these activities risk sliding into second-class status among
executives if marketers fixate too much on numbers and not enough on
creating community involvement among these highly-engaged customers.

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