Those are words you don't want to hear when playing chess. Similarly, you don't want to be checkmated in the rough and tumble of the business real world.
To win at chess and in business to you have to make smart decisions constantly and consistently - decisions that are guided by a carefully crafted strategy designed to checkmate your opponent or, at a minimum, to stay in the game. Deciding what moves to make in chess is hard enough even though it is just you and your opponent. The decisions businesses have to make everyday can be much more complicated and the stakes are much higher.
I want to develop a Web application - a really good Web app. The kind of Web app that will make me so rich that I can buy an $9.4 million co-op over looking Central Park, a Yacht registered in Monaco, and hire an architect to build my dream-house west of Boston that is a combo of Buckminster Fuller, FLW, and MTV cribs.