September 2009

Twitter and Online Customer Service: Are Your Ears Burning?

Posted by Diane Clarkson on September 14, 2009

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A recent analysis by PR firm Burson-Marsteller and Proof Digital Media found that more than half of Fortune 100 companies are using Twitter with two thirds of these companies using Twitter for some kind of customer service function.

Customer Service
Social commerce
eCommerce

Forrester employees use the Web to engage with the marketplace and share expertise. Their activities enrich and inform our products and services. But these are only a component of our research process and don't necessarily reflect the views of the company.

September 2009

Twitter and Online Customer Service: Are Your Ears Burning?

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