Infographic - Insight Into The Recession Globally

British newspaper the Guardian developed two interactive graphics to help understand what actually hit us in the past year, and what stage of the recession different countries are currently in.

The first interactive graphic shows the timeline of the recession, and gives insight into the main events in the different regions of the world.

Recession2-graphic-guardian

The second graphic shows the recession phase the selected countries are in, and why:

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The Data Digest - How People Interact With Companies

Reineke Reitsma [Posted by Reineke Reitsma]

Companies are trying to get in touch and have a conversation with their customers through social networks, but customers' interaction with companies are mostly driven by promotions or personal gain. Data from our North American Technographics online survey shows that the majority of consumers reached out to companies to enter a sweepstake of to register for a promotion. . 

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Understanding Your Colleagues Technology Uptake: Workplace Technographics

Reineke Reitsma [Posted by Reineke Reitsma]

If you are in the office when reading this blog post, please take a moment to look around to your colleagues and register what they're doing. Are they on the phone? Using their BlackBerry's? Do they have an iPhone on their desk? Are they using the PC? What for?

To understand better how employees perceive and use technology Forrester recently launched a product called Workforce Technographics(R). We surveyed 2,000 people in the US with jobs in which they use a computer covering topics like how much time they spend with their computers and phones, which applications they use daily or even hourly, what applications they find indispensable, who they work with, and much more.

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The Data Digest: A Global Look At Mobile Internet Adoption

Reineke Reitsma [Posted by Reineke Reitsma]

Asian markets are leading the adoption of mobile Internet. Data from our global Technographics surveys shows that more than half of Japanese online consumers use mobile Internet at least once a month.

In Europe are the UK, the Netherlands, and Sweden topping the list with mobile Internet penetration reaching 16% of online consumers. Those who use mobile Internet are frequent users: Four in five mobile Internet users in the US, urban China, and Japan connect weekly.

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Netpromoter Scores In An International Context - Treat With Caution

Reineke Reitsma [Posted by Reineke Reitsma]

Yesterday I was in a meeting and suddenly the Netpromoter score passed by - after being buried for a while.

I have to confess that I have a somewhat troubled relationship with the Netpromoter score, it hasn't been treating me very well over the past couple of years. There was a time where Netpromoter scores were very important to me as they partly defined the success of the product I was managing and my scores weren't up to par with the rest of the organization. Was I really doing something wrong or was there another reason why the scores were lower? 

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How the recession affects Europeans' online behavior

Reineke Reitsma [Posted by Reineke Reitsma]

Due to the growth in Internet and broadband adoption in recent years and the increasing availability of easily accessible online content, we are seeing a change in the type of activities that European Internet users perform online.

Our Technographics data shows that although activities like sending email, using instant messaging, shopping, and researching products remain at the top of the popularity list, but peer-to-peer activities, such as watching videos from other online users and visiting social networking sites, are catching up fast.

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The Data Digest: What Drives eReader Uptake?

Reineke Reitsma [Posted by Reineke Reitsma]

eReaders are hot. In the past year, the market for eReaders has finally taken off. Forrester estimates that by the end of 2009, the Amazon Kindle and Sony Reader Digital Book hit the 1 million mark in combined US sales.

But what will drive mainstream adoption? Consumers want lower prices, more and cheaper content, and love to see in person how an eReader looks, feels, and reads.

Grafiek-data-digest-ereader 

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ESOMAR Global Market Research Report - Slowdown in Market Research Revenues Confirmed

Reineke Reitsma [Posted by Reineke Reitsma]

Esomar published their annual global market research report and it shows that 10 of the top 25 market research markets show a decline in revenues. Some highlights:

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Infographic: US Immigration Explorer

The New York Times has a great tool on their Website that gives insight into US immigration patterns:

http://www.nytimes.com/interactive/2009/03/10/us/20090310-immigration-explorer.html?ref=us

It's interactive, you can select country/region of origin, and you can look at actual size of the population as well as percentage. Anybody interested in researching and targeting ethnic audiences should check this out! Compliments to Matthew Bloch and Robert Gebeloff of the NYT for putting this together.

Immigration-Explorer-NY-Tim  

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The Data Digest - How US Youth Use Their Cells

Reineke Reitsma [Posted by Reineke Reitsma]

We’ll kick of The Data Digest with a graphic on what US 12 to 17 year olds regularly use their cells for, next to making calls obviously. SMS and MMS are the most popular activities, while only a quarter of them use their phone for IM or email. For youngsters, the phone serves as a substitute for a digital camera – about 2 in 3 phone owners takes pictures with their phone at least once a month while less than half (46%) of US youth regularly use a digital camera.

Mobile-activities  

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