Does Social Technology Matter For The Enterprise?

At Forrester we get a lot of questions about the use of social technology within the enterprise.  IT organizations are trying to uncover successful ways to apply social technology for their business customers – looking for the new solution will be the “Facebook for the enterprise”. We also know that many technology companies think this will be a crucial development in the market:  a recent survey indicated that 74% of technology marketers and strategists believe web 2.0 tools will be important or very important to their business strategy over the next 1-3 years.

I personally believe that innovation tools have the best potential in the application of social technologies within businesses.  What is innovation if not the ability to source ideas from disparate sources, manage those ideas through a commercial development process, and evaluate their success?

 

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