Location-based mobile advertising – a perpetual star in the wings – took some small steps toward a bigger stage this week.
Alcatel-Lucent and partner 1020 Placecast announced a wireless carrier-based solution that promises to marry user location with relevant ads. Sounds good, but call me skeptical. The technology might be ready, but consumers are still mostly on the sidelines, and just as important so are advertisers.
The iPhone app frenzy continues apace among recognized brands, with Dow Jones’ All Things Digital – which features venerable Wall Street Journal columnist Walt Mossberg – getting into the act in recent days.
Likewise, Gillette has launched an iPhone app to promote its Fusion razor. This simple yet whimsical app, called uArt, allows you to take a photo and then play around with different facial hair styles.