May 2009

Carl's Jr. Brings Sponsored Conversations to Video

Blog post info and actions

Blog post body

Configuresoft Nicely Fills an EMC Gap

Blog post info and actions

Blog post body

GlenodonnellEMC continues to tease the market with its management software ambitions, taking another step this week to build on its portfolio. On May 27, EMC announced its intent to acquire Configuresoft, a vendor of server configuration and change management (CCM) software. Forrester views this as a positive development for both companies but we eagerly await more.

Read more

Is this your mobile strategy?

Blog post info and actions

Blog post body

DSC_0197

Many mobile strategies consist of a stand-alone iPhone application.  The iPhone platform is amazing, but with 35,000 applications it no longer offers the buzz or differentiation strategy many brands think it does. Mobile strategies must run deeper and go broader.

Stand-alone iPhone applications remind me of something sitting in a fishbowl for all to see, but with little connection to anything else. So, I took this photo of my cat peering into the fish bowl.

Will Obama’s New Cyber-Security Plan Make a Difference? We Can Only Hope

Blog post info and actions

Blog post body

This morning, US President Barack Obama unveiled the outlines of a change in direction for US cyber-security policy. The first announcement relates to the creation of a new military command that will centralize and expand on existing cyber-war-fighting capabilities. This is overdue, and should bring more coherence to efforts that were already spread out between several different military branches, notably the Army, Navy and Air Force), and the intelligence services. The NSA, for example, has long had a “red-team” offensive capability in addition to defensive corps. As I understand it, the new military cyber-command will reside in the Department of Defense. Less clear is whether the new organization will just be a military operation, or whether it will also take over parts of the intelligence services’ capabilities.

The second part of today's announcements, the Cyberspace Policy Review, seeks to reform the way the US Government secures itself, its agencies and critical infrastructure like the stock exchanges. As reported in a story in the New York Times, the reforms will create a new office residing in the White House that will report to both the National Economic Council and the National Security Council. The remainder of this blog post analyzes what the plan, which was unveiled at 11 today, recommends.

Read more

Free Webinar On Server Virtualization

Blog post info and actions

Blog post body

Galen SchreckIn my conversations with organizations implementing server virtualization, I've found that there seems to be a gap opening between the number of virtual machines firms are willing to run on a server, and the maximum number that could still reasonably fit on there. It looks like this will be aggravated by newer servers that can run twice as many virtual machines, along with more mature virtualization platforms like VMware vSphere that will support up to a TB of physical RAM. How long will it be before IT is expected to support 50 or 75 VMs per server?

If you want to learn more about this topic, please join my complimentary Webinar, "Forrester’s Top Three Recommendations For Implementing Server Virtualization" on June 11th at 11AM EST. You can register for the session by visiting:

www.forrester.com/virtualizationwebinar

By Galen Schreck

Read more

Categories:

Google Wave: Surfing The Future Of Collaboration

Blog post info and actions

Blog post body

Ted-Schadler by Ted Schadler

Google is a remarkable company. Need proof? Just consider how reliant we are on Google Maps to find our way around the world. That didn't happen by accident. It happened because Google empowered a couple of brothers, Lars and Jens Rasmussen, to open up the developer APIs to the mapping engine.

These same two brothers announced yesterday at Google I/O developer conference a new technology for communication and collaboration. This new collaboration engine unites email, instant messaging, blogs, wikis into a single hosted conversation. Check out the demo here and the announcement here.

Read more

Categories:

Preliminary results from the 2009 Strategy Professional Survey

Blog post info and actions

Blog post body

I just received preliminary results back from my 2009 strategy professional survey, which is an annual survey of senior level technology marketers, strategists (people with “strategy” in their title) and C-level executives. This year, I decided to focus a good portion of the survey on the effects of the recession…My sense is that after the tech industry underwent a period of shock at the beginning of the year, conditions have stabilized, and tech companies have incorporated the marco-economic conditions into their strategy.  We have 112 responses so far, but this may increase if we keep it in the field.

Read more

IT Forum EMEA 2009 Starts Next Week in Berlin

Blog post info and actions

Blog post body

Simon Yates [Posted by Simon Yates]

IT Forum EMEA 2009 is running next week from 3-5 June at the Maritim Hotel in Berlin, and we're looking forward to a strong turnout to learn more about "redefining IT's value to the enterprise".

In addition to our keynotes and role-focused track sessions, we'll be featuring Tech Innovation Demonstrations to specifically address Forrester's offerings in specific coverage areas. The following Tech Innovation Demonstrations will be held in the Forrester Booth in the Tech Showcase:

Forrester TechRadar™ Demonstration with Liz Herbert: Software-as-a-Service
     Wednesday, 3 June: 14:00 - 142:20pm (Berlin time)
     Thursday, 4 June: 13:20 - 13:40pm (Berlin time)

Forrester Wave™ Demonstration with Paul Roehrig: Global IT Infrastructure Outsourcing
     Thursday, 4 June: 15:40 - 16:00pm (Berlin time)
     Friday, 5 June: 10:30 - 10:50am (Berlin time)

If you'll be in Berlin, please stop by the Tech Showcase. If you're going to post on Twitter during the event, don't forget to the event's hash tag: #ifte09.

Automating the Deployment of Applications

Blog post info and actions

Blog post body

Following my papers on the future of software and the most recent one on the acquisition of SUN by Oracle, I continue to see signs that point in the direction of reducing the costs of application deployment. The first company that I talked to recently is Phurnace Software. Phurnace is specialized in the deployment of Java EE applications. The solution includes a discovery of the target environment, including the typical configuration settings. Then it does a validity check of all the settings, provide a "what if" sandbox to see the impact of setting changes, deploys automatically the application and finally provide a complete report on what was done. This is already very close to the complete "life cycle automation" concept that I think is the future of software applications. Then I talked to rPath: This is a very similar solution, but the end result is a run-time version of the application that can be deployed as an image on different platforms, from bare metal to virtual environments. rPath has already a number of followers in the ISV world, and is now looking at the enterprise one. Finally I also had a briefing with XebiaLabs in Holland, which appears as a direct competitor to Phurnace.

Read more

Customer Reference Programs: Time To Embrace Social Media/Web 2.0

Blog post info and actions

Blog post body

Laura Ramos [Posted by Laura Ramos]

Customer reference management has moved from the sidelines to the
mainstream of corporate marketing activity. This is good news for the
dozens of customer reference management professionals who attended the February Customer Reference Forum in Berkeley, CA and
participated in the 2009 survey. Why? Because authentic customer
references help sales close business and marketing persuade analysts,
press, and investors that corporate positioning and product claims are
legitimate.

Read more