March 2009

A Bad Economy Is The Right Time To Catalyze Marketing Change

Blog post info and actions

Blog post body

Sharvanboskirk [Posted by Shar VanBoskirk]

The theme for my speech at Forrester’s marketing forum on April 23-24 in Orlando this year is that the down economy is actually the *right* time to catalyze marketing change.  Instead of hunkering down and trying just to maintain marketing status quo, my assertion is that marketers should actually take risks during the recession.

Read more

Categories:

Cost-conscious international expansion

Blog post info and actions

Blog post body

One of the major themes this year has involved how to tap
international markets without spending a fortune. While spending on
international initiatives continues to grow - some 60% of US online businesses with a global presence plan to increase web spending in 2009 vs. just 42%
of those with only a domestic footprint - there is a renewed focus on how and where this spending is being allocated (see our report on Global Website Spending). Retailers in particular have looked for ways to be innovative
in overseas markets while keeping budgets in check. A few examples of cost-conscious
initiatives that have come up recently in conversations:

 

Read more

A Reason to Refresh

Blog post info and actions

Blog post body

James StatenIntel did more than just introduce a faster server processor today with the introduction of the Xeon 5500; it enabled a greater level of differentiation to its server and storage vendor partners that ultimately will result in a broader set of choices and better ones for enterprise infrastructure & operations professionals. While the performance improvements of the 5500 in themselves are impressive, there is just as much to like in the new memory and I/O architectures and power efficiency. The new memory architecture triples bandwidth over the 5400 and brings back DDR3 allowing up to 18 DIMMs per CPU. This lets customers reach much higher memory configurations at a lower cost. While you have to add memory three DIMMs at a time, 36 GBs per socket is now achievable with low cost 2GB DIMMs. This is a significant boon to server virtualization where memory is typically the first resource to be fully utilized. Cisco is taking this capacity even higher in its UCS blade servers.

Read more

Open Cloud Manifesto Paves The Path For Cloud Market Take-Off

Blog post info and actions

Blog post body

Cloud
 The open cloud manifesto is published on the web (www.opencloudmanifesto.org) since late Sunday and is announced by various press releases from the contributing vendors today. Strongly supported by IBM, a major group of thirty six companies signed already this document. Although Amazon, Google, Microsoft, and Salesforce.com are missing, the manifesto might mean a milestone in market adoption and vendor strategy of cloud computing along these three major strategy tasks.

Task 1: Spreading Excitement and Gaining Trust - Done


Everybody was excited about the new technical possibilities. The vendor’s communication was about gaining trust and convincing potential customers of a real value for serious business.

Task 2: Fighting for Market Share - Ongoing

Read more

Ongoing Lessons

Blog post info and actions

Blog post body

Christine Overby [Posted by Christine Overby]

Last week, Jeremiah Owyang, an analyst on the Interactive Marketing team that I manage, caught flak for comments that he made on his personal blog about the community vendor Mzinga. As you might expect, we both have been communicating with Mzinga's Chairman Barry Libert and other members of his team. At the same time, Jeremiah has been reflecting on the conversation begun by the post. So have I.

 

Read more

Podcast: US Telecommuting Forecast

Blog post info and actions

Blog post body

In our efforts to make Forrester material more accessible to IKM pros (see Matt Brown's recent post), the Information & Knowledge Management team will highlight recent podcasts on our blog, going forward. Podcasts are available for free via iTunes or our RSS feed.


Our first featured podcast is Ted Schadler's "US Telecommuting Forecast." Ted looks at trends in telecommuting, forecasting out to 2016, and expands on the shifts in corporate culture and work-life balance taking place every day as a result of this phenomenon.


We look forward to your questions and comments.


---


Subscribe to Information & Knowledge Management podcasts through iTunes.


Subscribe through RSS.

Application scanning companies tackle Web 2.0 threats

Blog post info and actions

Blog post body

Chenxi Wang

On Monday, March 23, 2009, HP’s Application Security Center announced the release of a free tool, SWFScan, designed to analyze security vulnerabilities in applications using Adobe Flash.

A few months earlier, IBM Rational announced the availability of their scanning/testing capability against Adobe Flash objects, which is a new addition to their AppScan 7.8 release on January 13, 2009.

For those who are not familiar with Adobe Flash, Flash is a multimedia platform that allows better processing of graphics, animation, special efforts, and bi-directional video streaming. Many websites that have rich interactive content or multimedia content use Flash as an underlying technology.

Read more

Are Struggling Companies More Likely To Adopt Social Media?

Blog post info and actions

Blog post body

G. Oliver Young
The biggest news in the tech industry the past week has been the rumored IBM acquisition of Sun Microsystems. Like everyone else who follows the tech industry I have spent more than a few hours trying to get my head around all the competitive implications. Needless to say the rumor has made for some interesting hallway conversations, not to mention some lively debates among analysts in the office.

Read more

On Jury Duty, Dialogue, And EA Planning

Blog post info and actions

Blog post body

Gene Leganza [Posted by Gene Leganza]

I have to report for jury duty on April 1. I have several reminders set so I don’t mistakenly think I played an April fool’s joke on myself. This upcoming instance of civic duty reminds me of the incredible trial I was on a few years ago where I wound up being elected jury foreman. Subsequent EA workshops I have conducted exhibited a remarkably similar phenomenon to my contentious jury experience from that trial. Let me explain…

It was an amazing trial – not one of those incredibly tedious cases where some jerk is suing another jerk and you couldn’t possibly care who’s right. In this case, a drug dealer had shot a cop in the face. They caught the defendant hiding nearby, wearing the same glaringly obtrusive camo outfit that witnesses to the shooting claimed the shooter wore. Some of these local residents had seen him up close and talked to him just before the incident trying to get him to move off.

Read more

Traditional requirements stink on ice, continued

Blog post info and actions

Blog post body

First, let me belatedly acknowledge Luke Hohmann, who ranted eloquently about traditional requirements at his P-Camp session several days before I started this current screed. His observation was Hemingwayesque in its pithiness: "Requirements suck." Mine is more Faulkneresque, using an idiom ("stink on ice"), undoubtedly with a colorful origin that no one remembers.

The second reason why traditional requirements stink on ice is, ultimately, a question of perspective:

  • Development teams build technology for people who are wholly unlike themselves.

  • No team has the resources to live side-by-side with the people for whom they're building the technology. The users don't have the time or inclination, too.

  • Most development teams rarely interact with people on a different floor in the same building, so living side-by-side with the target users wouldn't be an automatic mechanism for osmotic transmission of insight.

  • Therefore, development teams generally view requirements in their own terms, and not the world as the end user sees it.

Read more

Categories: