Two Paths For Information Management Pros In An Economic Downturn

Mattbrown by Matthew Brown

There's nothing like an economic downturn to catalyze change in information management (IM) strategies. Someone asked me recently, "Isn't information management a discretionary spend that will likely get cut in an economic downturn?" He cited the fact that tools for collaboration, content, and business intelligence are traditionally difficult to financially justify, "even when times are good." He's right about the latter—most Forrester clients struggle with assigning specific financial value to information management investments. In fact, as Forrester learned recently, many companies can't even tell you what it costs them to run their own email. Similarly, over 90% of information management professionals we surveyed recently reported having no way to measure whether employees are even using their corporate portals, let alone realizing financial benefits from them. Yet I doubt the measurement difficulties will necessarily lead to prolonged decreases in investment overall. Two reasons:

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