Forrester's Consumer Forum Day 1: Keeping Ahead Of Tomorrow's Customer

Phew! We've reached the end of the first day of our Consumer Forum, here in Dallas, Texas and it's been a busy one – our attendees have had the opportunity to attend over 20 presentations including keynotes, track sessions and theatre presentations from Forrester analysts and industry experts. Some of my highlights:

  • Carrie Johnson, VP and Research Director at Forrester, kicked us off by expanding on our theme – Keeping Ahead Of Tomorrow’s Customer. She showed (with the help of Homer Simpson J) how important it is to understand how consumers have changed – become multi-channel, multi-taskers – in a short period of time, and how vital it is that we understand how the next 10 years are going to change them further, especially in today’s economic climate where maximizing the power of every marketing dollar spent is more important than ever.
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