By Ted Schadler
"Embrace chaos; deliver results." Really? Unleash social networks, employee-generated video, and wikis loose in my company? That sounds hard for any normal company. Yet that's the theme of our event here in Orlando.
At the end of day one, after listening to a varied and experienced line-up of presenters, I came away with the feeling that not only is it possible to embrace chaos and deliver results, it's also an imperative.
Here are some loosely worded and paraphrased quotes from speakers that anchor my feeling:
When Ken Washington, chief privacy officer of Lockheed Martin, was asked how he convinced the CEO to allow blogs and social networks at Lockheed Martin, he said that in the war for talent these tools will help us "attract and retain talent."
It makes a ton of sense if you think about it. We know from our Technographics studies that the Internet-native Gen Y generation behaves completely differently than their Gen X siblings. They use IM, social networks, and blogs to communicate and get their work done. And the Millenials that follow them are even more estranged from old-school tools like email. These new employees expect the power that a Facebook brings.
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