Is Salesforce.com The Key To The Cloud Kingdom?

RobkoplowitzBy Rob Koplowitz

Today Google and Salesforce.com announced another step in their ongoing flirtatious relationship. Salesforce.com will now bundle Google business applications into its on-line CRM offering. Salesforce will also begin to distribute Google applications backed by Salesforce support. It's always interesting when these two make an announcement for two reasons: First, they are both 100% committed to cloud computing and they think about the future of the industry in very similar terms. Second, it is fundamentally interesting to conjecture about the potential of a Salesforce acquisition. Note the rumor mill cranking up on this topic a few weeks ago when Oracle arranged for a $2B line of credit.

Now, Marc Benioff has stated early, often and loudly that Saleforce.com is not an acquisition target and has every intention of becoming the next major software infrastructure vendor. Fair enough. Salesforce.com has done all the right things to do just that. They've invested heavily in an infrastructure and built a reputation that represents a significant barrier to entry to anyone that wants to horn in on their territory. Salesforce.com has a significant history of securely and reliably delivering mission critical enterprise applications in the cloud. Raise your hand if you can make that claim. Not a lot of hands.

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