The Psychology of Non-Programmers

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With apologies to Gerry Weinberg, author of The Psychology of Computer Programming, what is the psychology of non-programmers, folks who would never call themselves developers, but are using new-age tools like BPM or mashups to create business solutions? I'm not sure, because although I work for Forrester now, I used to be a programmer, years ago, so I am forever cut off from knowing what it's like not to be a programmer.

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