Now that I caught your attention with the title -- it's not what you think. It's not about freeing BI from the constraints and limitations of corporate politics, organizational silos, and lack of proper data governance -- although that's a very worthy topic to write about.
This morning, Google will unveil a beta version of its spreadsheet application with some new advanced features, such as Pivot Table. The Pivot Table is a product developed by Panorama, a small, but upcoming BI vendor (they are currently being evaluated in detail by Forrester BI Wave '08), who were, interestingly enough, the original inventors of Microsoft Analysis Services OLAP (Online Analytic Processing) engine. So now, part of Panorama code will be inside two of the biggest software companies in the world!