Death By Increased Email Volumes

Juliekatzhead [By Julie Katz]

Jeremiah just posted on his personal blog that email consumes him - and just about everyone he communicates with at work, on Twitter, via social networks, on blogs. You get the point. Both the volume of personal and marketing emails have increased dramatically since the medium's beginning, and the early adopters are poised to rebel. Yet few marketers and vendors I speak with are slowing down the pace or changing their practices to prepare for a backlash. Now, by backlash, I don't mean that the email world will go completely dark. But I do think marketers need to prepare for a more streamlined approach to direct communication online.

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