I picked up a book at the airport last week because 1) It had a pretty cover, and 2) The title was Juicing The Orange: How To Turn Creativity Into A Powerful Business Advantage. I've been thinking a lot lately about the relationship between the stuff that information and knowledge management (I&KM) pros are doing at work and the business movement toward organizations that are creative and have a heavy emphasis on innovation and design. Juicing The Orange turned out to be about lessons learned specifically in the advertising industry — not exactly my area of expertise. But I couldn't put it down! Many of the points authors Pat Fallon and Fred Senn raise are directly applicable to the efforts I&KM pros are undertaking — especially those who are or who work directly with HR, chief design officers, or other "culture players," as they are described in Juicing The Orange. In particular:
Irving Wladawsky-Berger, Chairman Emeritus, IBM Academy of Technology, was speaking from experience this morning during his interview by Wall Street Journal Columnist Walt Mossberg at the BIF-3 collaborative innovation summit. By a near-death experience, Wladawsky-Berger was referring to what IBM went through when Bill Gates founded Microsoft and the PC took off. Another example interviewer Mossberg raised during the conversation was Apple, which was in terrible financial straits in the mid 90s and has risen from the ashes to become today’s darling in the consumer electronics and digital music markets. Wladawsky-Berger said that near-death experiences open up the mind to new experiences – they “clean the brain.” These experiences force people to think in new ways and look for new opportunities. For IBM, the Internet became the lifeboat and the company clutched onto it. Later came Linux and other technologies.
As part of the run-up to the Business Innovation Factory summit (BIF-3) currently going on in Providence, Rhode Island, attendees participated in an online social network. On the social networking site, the most common one-word answers to the question “What are 5 keys to innovation?” were rolled up into a tag cloud (see figure). Words that rose to the top of the list included creativity, collaboration, and passion. These are all good.
I am chomping at the bit about the 3D Internet (of which virtual worlds and massive multi-player online games are early iterations). What I see is its potential to improve my work experience dramatically — and the work experience of information workers world-over. Not that I've got it rough — I am privileged to be able to work from my home office in rural Rhode Island when I'm not on the road. But working remotely has two major downsides:
Last week at Forrester's Technology Leadership Forum conference in Carlsbad, CA, I did 3 presentations and workshops on collaboration — and Information Workplace (IW)-related topics, all of which turned into highly interactive discussions. I'll find out when I see the participants' feedback whether this was good or bad, but in one of these sessions we never got past the agenda slide. During the 2-day event I also had 16 one-on-one meetings with attendees and spoke with many other people informally during meals and breaks. A few things jumped out at me. Today, information and knowledge management professionals: