Sesame Street 2.0

Web 2.0 is hitting the preschool set, as children's TV favorite Sesame Street is now producing a weekly video podcast. Each video podcast is five minutes long and features content repurposed from the show’s broadcasts. The content is available as a download on the show’s Web site and via an RSS feed, as well as through iTunes (apparently to help keep the wee ones occupied and educated while they're being dragged around town on errands).


So even the Muppets are finding new ways of engaging their customers by distributing Web 2.0-type content through multiple channels. Hope they’re using a digital asset management system and a good solid taxonomy while they’re at it.

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