Ever think about how much time, energy and money we expend on managing line of business data? Just drive past the Oracle headquarters in Redwood Shores and you'll see a glimmering green city of glass all built on revenue from managing business data. OK, they make some money in other areas these days, but the emerald city was build on database revenue. Managing structured information is key to the success of any organization. The number in the bottom line needs to be accurate or very bad things happen.
On the other side of the coin lives unstructured information. While some unstructured information has been afforded the respect given to structured business data (engineering drawings, legal documents, pharmaceutical documentation, insurance claims documents to name few) the vast majority has languished virtually unmanaged in file servers and on PC hard drives. Even companies with the right resources and motivation, like Oracle which has the ability to manage structured and unstructured data in its database as well applications to take advantage of both, have made only minimal progress at bridging these disparate worlds.
This September 25-26 at the Forrester Technology Leadership Forum in Carlsbad California, Matt Brown and I will be presenting a session on Social Computing coming to the enterprise. As we began the process of creating an agenda for the session we were immediately struck by the thought that this session should not be driven by the two of us (as charming and articulate as we may be) but by the community that is interested in the topic. In other words, you all should be setting the agenda for a session on social computing, not us. If social computing has the ability to change how work is done, let's put it to work. We always want feedback after a session, but here's a chance to get way ahead of the game and tell us what want before the event.
To that end, we have set up a Wiki to allow the community to drive the process. Matt and I will build the session agenda directly from the input into the Wiki, so if you have areas you'd like to see highlighted, stories to share, words of caution or encouragement please let us know. Willing to help? Access the Wiki here and let's get started!
We'll provide updates on how it's going (both the good and the bad) right here.