by Erica Driver
When trying to establish metrics for the success of your collaboration strategy or software implementation, use measures of real business value, not false indicators.
False Indicators
- Number of items in a discussion thread
- Number of community members
- Megabytes of unstructured content in a site
- How many times you get in front of decision makers to present -- and the responses you receive
- Number of ideas entered into an idea tracking system
- Repeat users on a site (e.g., team workspace, wiki, blog, community)
- Number of site visits
Problems With False Indicators
- Can be manipulated for positive results
- Not valued by business stakeholders
- Ideas don't automatically translate into business value
- Use of a software tool does not mean it is producing results -- it could be nothing more than a productivity sinkhole
- Time a user spends on a site may indicate an affinity but does not mean the content on the site is influencing the reader to create higher value
Measures Of True Business Value
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