During a recent trip to Microsoft's headquarters in Redmond, Washington, I was treated to a tour of the company's Workplace Advantage showroom. Workplace Advantage is a Microsoft real estate and facilities management program “focused on empowering Microsoft’s employees by creating new work environments that foster innovation and productivity and that reflect the culture and position of Microsoft in the marketplace as a visionary technology leader,” according to the program’s glossy literature. Some highlights:
It's Thursday night of Forrester IT Forum and I've had 19 formal one-on-one meetings with attendees so far, and talked with dozens of other people during meals and breaks and before and after presentations. There's something striking about these conversations, compared to years past. Pretty much every meeting I've had with non-vendor attendees has been about their organization's enterprise collaboration strategy or Information Workplace strategy — or their need to develop one. I've been speaking with information and knowledge management professionals with titles like CIO, VP Emerging Technology, Sr. Project Leader, Dir. Global Strategy and Architecture, and VP of Information Systems. They are coming to 1:1 meetings extremely well-prepared, armed with architecture diagrams, drafts of their collaboration strategy documents, and lists of carefully thought-through questions. What a difference from five years ago when common questions were, "What are other companies doing in the area of collaboration?" or "Which is a better team collaboration tool: eRoom or Groove?"