The Joy of Baking?

by Stephen Powers.

I recently spoke with an IT manager who came up with a great analogy for a problem I continue to see in the WCM space. He was telling me about how much customization his team has needed to do while implementing a WCM solution, and how he expected some features to be more out-of-the box, like advanced content authoring tools. He commented, “At Christmas time, the vendor sent us one of those gift baskets that vendors sometimes send. You know what those baskets are usually like - wine, cheese, candy. But you know what they sent us in this year’s basket? Brownie mix. We had to bake our own holiday gift. I wanted to call them up and tell them, ‘This is exactly what is wrong with your product!’"

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