Oracle Acquires Another Piece of the CXM Puzzle With FatWire

Stephen Powers

Oracle announced yesterday that it has agreed to buy web content management (WCM) vendor FatWire.  The prominent vendors in the WCM market have been flying off the shelves – relatively speaking – over the past few years as larger vendors recognize the value of content management and delivery platforms as part of an overall digital customer experience management (CXM) portfolio. After all, you can’t really manage experiences without a content foundation, can you? To this end, Adobe acquired Day, Autonomy acquired Interwoven, and now this latest deal. Oracle didn’t reveal how much they paid for FatWire (too bad, because there’s nothing we analysts love more than debating whether or not someone overpaid/underpaid for a company).

FatWire’s acquisition has been a foregone conclusion in WCM circles for some time now, since it was one of the last independent vendors with a proven enterprise track record. Many have speculated on possible FatWire suitors over the past few years, a list that has included at times IBM, and fellow WCM vendor Interwoven, prior to its own acquisition by Autonomy. FatWire has had a dalliance with enterprise content management vendor EMC over the past year or so; the two began a strategic partnership, with EMC acquiring a minority stake in FatWire and promoting it as its solution in the CXM space. However, EMC later struck another partnership with SDL Tridion, so it appeared that the bloom was off the rose in the EMC/FatWire romance, and prospects for EMC’s full acquisition of FatWire grew dim.

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Forrester's Best Practice Framework For Customer Service

Kate Leggett

How do you know how well your customer service offering compares with best practices? How do you know what to do to differentiate yourself from your competitors? To answer this question, I put together a Best Practices Framework that you can use to assess your current capabilities. There’s an associated tool in the form of a Microsoft Excel spreadsheet that allows you to evaluate yourself against 150 best practices, organized in eight different categories grouped into the four dimensions of strategy, process, technology, and people. Here’s a quick synopsis of the eight categories:

Strategy

  • Customer service strategy. What is your customer service strategy across all the communication channels you use to interact with your customers and how does that strategy incorporate the voice of the customer (VoC)?
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Maturing Social Media Initiatives

Kate Leggett

Forrester’s book Groundswell made the power of social media tangible with real-world examples and laid out a framework to help onboard organizations. However, many companies today still struggle to benchmark their social media journey, manage bottom-up social activities, and prove the ROI of social media activities. The new chapters published in the just-released expanded and revised edition of Groundswell highlight some best practices. Here are some of them:

  • Understand why you are embarking on the social journey, and connect social media objectives to the company strategy. Ask hard questions like “Will my social presence help move the customer satisfaction needle?”, “Will it help sell more products?”, and “Will it deflect costs from my service center?”.
  • Treat social media as another channel in which to engage customers. Customers still want to call you (a surprising 67% of the time), email you, and chat with you. Make sure that your processes, policies, and communicated information are the same across all channels — traditional and social.
  • Connect your social media efforts. There may be many social media technologies used within your company. Ensure that there is some level of coordination between internal organizations so that you can uphold a consistent experience and brand for your customers.
  • Start small and staff social media initiatives with existing employees who understand your customers and your business. This is important to help extend your brand — your DNA — to your social channels.
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The Promises Of Vendor Service

Jost Hoppermann

Just recently, I had an interesting customer experience — or, to be more precise, my daughter had it, as it involved her laptop computer from one of the top international Internet PC vendors. It was only a little defect — more an annoyance than a real fault. Since we bought “next business day service,” it should have gotten fixed right away. It played out differently in real life.

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Choosing The Right Metrics For Your Customer Service Operations

Kate Leggett

Measuring the success of your customer service by using a single metric is impossible. It’s like flying a plane by just looking at your speed without taking the altitude into account. You need to measure a set of competing metrics to make up a Balanced Scorecard that includes the cost of doing business and customer satisfaction. Service operations that have sales responsibilities should also track revenue generated. And in industries with strict policy requirements, like healthcare, insurance, and financial services, compliance with regulations is yet another set of metrics to track.

Choosing the right set of metrics to measure also depends on the stakeholders that use this information. For example:

  • Service managers need operational data that tracks activities, while executives want strategic KPIs that track outcomes of customer service programs.
  • Service managers need granular, real-time data on their operations, while executives need to see only a small number of KPIs on a periodic basis.  

I always think of it as a two-step process to pinpoint the right metrics for all your stakeholders:

  1. Understand the strategic objectives of your company; choose the high-level KPIs for your contact center that support your company’s objectives. These are the metrics you will report to your executives.
  2. Choose the right operational activity metrics for your contact center that map to these KPIs and which the customer service manager uses on a daily basis to manage operations. Here’s an example of this mapping:
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The Multichannel Organization Revisited

Jost Hoppermann

In 2006, Forrester found that organizational structure, internal enterprise goal systems, and most urgent business requirements were key obstacles on many firms’ journey toward broad multichannel solutions with rich cross-channel capabilities. At that time, a few advanced firms tried to establish a multichannel organization, an organizational layer to coordinate multichannel requirements and solutions between the different business groups and the IT organization. Has this changed over the past five years?

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It's The Dawning Of The Age Of BI DBMS

Boris Evelson

Over the years we’ve learned how to address the key business intelligence (BI) challenges of the past 20 years, such as stability, robustness, and rich functionality. Agility and flexibility challenges now represent BI’s next big opportunity. BI pros now realize that earlier-generation BI technologies and architecture, while still useful for more stable BI applications, fall short in the ever-faster race of changing business requirements. Forrester recommends embracing Agile BI methodology, best practices, and technologies (which we’ve covered in previous research)  to tackle agility and flexibility opportunities. Alternative database management system (DBMS) engines architected specifically for Agile BI will emerge as one of the compelling Agile BI technologies BI pros should closely evaluate and consider for specific use cases.

Why? Because fitting BI into a row-oriented RDBMS is often like putting a square peg into a round hole. In order to tune such a RDBMS for BI usage, specifically data warehousing, BI pros usually:

  • Denormalize data models to optimize reporting and analysis.
  • Build indexes to optimize queries.
  • Build aggregate tables to optimize summary queries.
  • Build OLAP cubes to further optimize analytic queries.
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PMOs – Think Outside Of The Box. Will Kanban Work For You?

Margo Visitacion

Gaining visibility into the big picture of an IT portfolio feels like one of the unsolvable challenges, and it’s not for lack of trying. Dashboards abound, and PPM tools are becoming more user friendly all the time, but do these tools really provide transparency into what’s really going on? Sometimes I think these tools provide MORE information than what you need, akin to telling you how to build the watch when all you want is the time. After reading Dave West’s “Why Kanban Matters,” I think more and more about how Kanban will provide project management offices with the information they need so that it can feed the portfolio more efficiently.

Example:

At a glance, the PMO knows where everything is in its cycle, what’s in the pipeline, and a brief status of what is important or in the need to know. Depending on the information that bubbles up in the brief status line, the PMO can determine where there may be resource constraints or where demand is driving the next steps . . . and it enables executives to get a visual of how demand is affecting current projects and supports the PMO’s need to communicate status without flooding dashboards with useless information. This can drive valuable conversations based on clear, concise information — it’s hard to miss what on tap and what is being delayed. It’s a process whose time has come.

Have you thought about leveraging Kanban above the project level? I’d love to hear your comments.

The Customer’s Bill of Rights: The Right to Choose How to Get Customer Service

Kate Leggett

The Customer’s Bill of Rights: The Right to Choose

Customers know what good service is and expect it from every interaction they have with a company’s customer service organization, over all the interaction channels that the company supports. More often that not, they are disappointed, and are quick to voice their disappointment. And in this world of social media, this disappointment gets amplified — which leads to brand erosion.

Let’s focus on the way customers want to interact with your customer service organization:

  • Customers expect to interact over all the channels that customer service organizations offer, including the traditional ones like phone, email, and chat, and the new social ones like Faceboook and Twitter.
  • Customers expect the same experience over all the communication channels that they use.
  • Customers expect the same information to be delivered to them over any channel.
  • Customers expect to be able to start a conversation on one channel and move it to another channel without having to start the conversation over.
  • Customers expect you to know who they are, what products they have purchased, and what prior interactions they’ve had with you.
  • Customers expect you to add value every time they interact with you.
  • Customers expect you to offer them only new products and services that make sense to them and fit with their past purchase history.
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Forrester's PaaS Wave: Salesforce & Microsoft Lead, But The Race Is Far From Over

John R. Rymer

In Forrester's 149-criteria evaluation of 10 platform-as-a-service (PaaS) vendors, we found that Microsoft and salesforce.com led the pack because of their comprehensive features for application development and delivery pros and strong strategies in the category. Cordys, LongJump, Caspio, WorkXpress, WaveMaker, and Google were the next-strongest vendors (in order) in our analysis, followed by OrangeScape and Tibco Software. Our analysis shows which PaaS vendors are best for professional developers and which are best for business developers. Our analysis also reveals a very immature market with lots of potential risks for buyers.

The PaaS market is a sprawling, fast-changing, and immature market. Most PaaS vendors are small, and even big vendors like Google and Microsoft have incomplete, new products. Salesforce.com has the most mature PaaS, but it just acquired an entirely new PaaS product (Heroku), and its fit into the portfolio and strategy isn't yet clear. The PaaS market's immaturity is also evident in the relatively low scores registered by many of the vendors in our Wave analyses. Whereas many Forrester Waves have four or more Leaders, ours only has two.

Our evaluation of PaaS products for professional developers ("coders") uncovered a market in which salesforce.com — one of the PaaS pioneers — has built a powerful product, market position, and strategy and in which Microsoft has quickly also built a leading position.

Our evaluation of PaaS products for business developers ("business experts") uncovered a market in which salesforce.com is the only Leader. But upstart vendors — most notably Caspio and WorkXpress — provide very strong alternatives. Microsoft does not appear in this analysis because it does not yet offer tools for business experts in its Azure product line.

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