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Posted by Anjali Yakkundi on April 16, 2014
Forrester recently surveyed 148 technology, marketing, and business professionals with decision-making roles in digital experience (DX) delivery technologies, and asked them about their strategies for the coming 12 months. In our recently published report, one of the more interesting trends we found was the “people” issues remain top of mind for most organizations. Our qualitative and inquiry data backs this up, as we often here that people, process, and cultural issues (not technology issues) have stifled progress towards delivering great digital customer experiences.
Our survey found that organizations were concerned about people issues such as:
Our latest report details many more of the findings, including data around key technology priorities, digital experience technology decision makers, organizational models, technical barriers to success, and outsourcing models. Check it out, and as always, we’d love to hear your thoughts in the comments section below.
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