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Posted by Anjali Yakkundi on September 17, 2013
Although often overlooked, site search plays a vital role in your digital customer experience strategy. It helps improve customer self-service, increase sales conversion rates, and increase page views and site traffic. Accordingly, organizations are revisiting their site search technology decisions. They need site search tools that deliver more personal experiences to customers in ways including contextual results pages, promotions, recommendations, and dynamic browsing and navigation structures.
Our recent site search market overview examined 14 site search solutions, including commercial solutions from Adobe Systems, Amazon Web Services (AWS), Apptus Technologies, Attivio, Coveo Solutions, EasyAsk, Google, HP Autonomy, Mindbreeze, Nextopia, Oracle, SDL, and SLI Systems. We also looked at the open source solution Lucene/Solr. Some of our biggest findings were that:
Our recent site search market overview dives deeper into some of these key trends and best practices. If you’re involved with site search initiatives at your organization and have some thoughts, please drop us a note in the comments below!
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