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Posted by Anjali Yakkundi on September 13, 2013
In a world with increasing numbers of rich media assets and a diverse set of distribution channels, more and more organizations are taking a closer look at rich media management options. Despite this increased interest, most organizations I talk to have relatively nascent digital asset management (DAM) initiatives. To better help organization create mature and successful DAM strategies, I’m currently updating our 2011 report on DAM best practices. So far, the most successful organizations we spoke with said success was based on three main components:
Our upcoming best practices report will have many more details around these three areas. In the meantime, do you have an interesting DAM success story? We’d love to hear your stories below.
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