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Posted by Anjali Yakkundi on September 10, 2013
Many enterprises we’ve spoken with have discovered that great digital customer experiences matter to their customers and ultimately have tangible bottom-line benefits. If you’re involved in delivering and executing great digital customer experiences, you’ll want to access Forrester’s new TechRadar report that digs into the diverse, rapidly evolving technology ecosystem that supports this strategic business imperative. My colleague David Aponovich recently wrote about the importance of these technologies. When sourcing these technologies, keep some of these key findings in mind:
If you’re helping lead the charge into digital customer experience, or if you’re pushing your organization to get there, this report will help everyone understand what you’ll require to make the shift. And if you’re already on this path, we’d love to hear your stories in the comments section below.
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