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Posted by Anjali Yakkundi on June 27, 2013
“Search is often your last chance to keep a customer on your website before they go elsewhere to find the same product or content.” I love this quote (courtesy of the president of a digital agency). It shows us exactly why we should think of site search beyond its status as an IT-funded afterthought. Your customers need search in order to find a named item or piece of content. Or they rely on search because they can’t find what they need through the site’s menu structure. When looking to source site search solutions, organizations are faced with many options from mostly niche players and a few large vendors. How do you make sense of this? I recommend you begin narrowing the site search field by asking yourself these four key questions:
This is just a snapshot of the many questions you’ll need to ask yourself when sourcing site search. I’m just wrapping up an overview of the site search market, so expect more details (and a detailed analysis of the vendors in the market) in the coming months. As always, if you have personal anecdotes, please share them below. We’d love to hear them.
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