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Posted by Anjali Yakkundi on June 4, 2013
This post originally appeared on destinationCRM.
Forrester recently surveyed 233 digital customer experience professionals with decision-making roles in digital experience (DX) technologies, asking them about priorities, sourcing decisions, and strategic direction. In this survey, we debunked a few widely held exaggerations: that IT is declining, marketing is the new king, and mobile applications have completely replaced the Web. Instead, we found a much more muddled picture, where many different stakeholders are balancing many different priorities. Here’s what we uncovered:
Our latest report on this survey data goes even deeper into some of these issues — but, clearly, supporting delivery of digital customer experiences is a complicated balancing act. Does this data reflect your own reality? We’d love to hear your thoughts in the comments section.
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