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Posted by Anjali Yakkundi on April 17, 2013
A lot of our clients tell us that search on websites is an understaffed, IT-funded afterthought. But watch for the status quo to change, because search hasn’t lived up to its potential yet. As site search continues to evolve, it will evolve beyond just helping people find information. Instead, it will help organizations, for example, link search to things like promotions/ads and landing pages.Our last site search survey showed that two-thirds of decision-makers were looking to expand website search deployments. But who are the vendors out there? The past few years have seen some transitions in the site search market, with many independent vendors getting acquired, some shifting focus, and some stalwarts still remaining in the marketplace:
These vendors mentioned above are just a few examples. But they represent that the market is maturing as vendors continue to get acquired and hone in on their focus. So what’s next for the vendors who remain in the game? Search fits into companies’ megatrends like digital customer experience, contextualization, cross-channel customer analytics, and business control for customer-facing applications. We believe that search vendors will need to align with one or more of these trends in order to remain competitive in the enterprise market.
To better gauge the vendor landscape and how vendors are supporting these search trends, we will soon be kicking off research for a site search market overview. Are you a search vendor who has experienced success in site search? Are you a customer who is looking to buy or recently bought a site search solution? We’d love to hear your thoughts in the comments below.
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