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Posted by Andy Hoar on March 17, 2014
Forrester recently partnered with Internet Retailer magazine to survey business-to-business (B2B) eCommerce professionals and produce first-of-its-kind sell-side B2B eCommerce benchmarks. The joint survey developed detailed insights related to B2B budget/spending plans, customer experience comparisons with business-to-consumer (B2C) retailers, feature/function/site component priorities, site measurement/metrics, and mobile and tablet plans.
Today, I’m pleased to announce the release of two reports that analyze and discuss B2B eCommerce sales and marketing benchmarks and technology spending benchmarks. In “Benchmarking B2B eCommerce Sales and Marketing Initiatives” and “Benchmarking B2B eCommerce Technology Investment Initiatives,” Forrester found that B2B companies are:
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