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Posted by Andy Hoar on July 21, 2013
Management guru Peter Drucker famously said, “What gets measured gets managed.” So whether you’re a B2B company just starting to sell online, or a world-class B2B eCommerce website managing billions of dollars in sales, you need to know which metrics to track and how to benchmark your efforts against your competitors. Your business depends on it.
Last week, Forrester published three reports focused on helping B2B eCommerce professionals measure and benchmark the impact that digital channels have on both their online and offline sales. The reports, new additions to Forrester’s B2B eCommerce playbook, are designed to guide insiders through the process of defining, prioritizing, and optimizing key measures – both for internal purposes and external comparisons.
Click here for more information regarding Forrester’s B2B eCommerce Playbook or for deeper insight into any of the reports detailed above. If you have any questions or comments, feel free to ask them here, post a comment on Forrester’s community for eBusiness and Channel strategy professionals, or send me a note directly via email. I’m eager to hear your thoughts.