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Posted by Andy Hoar on July 12, 2013
Last month, IRCE hosted its first-ever B2B eCommerce content track at its big show in Chicago. 500+ attended my keynote session in the morning...and Grainger’s VP of eCommerce, Paul Miller, saw similar turnout for his presentation later in the day. All in all, impressive numbers for an inaugural session series.
In 2012, Oracle hosted the lone B2B eCommerce event. But by my count, 2013 will see at least six exclusively B2B eCommerce shows: IRCE B2B eCommerce track, Oracle B2B Commerce Summit, hybris Gameplan Chicago, hybris Gameplan Berlin, B2B eCommerce Congress, and B2B Multichannel. In short, B2B eCommerce has arrived.
To that end, I’m happy to report that I’ve published two pieces of research in the last few months that explore how and why B2B companies are delivering high quality eCommerce online (and on mobile devices as well):
However, despite all of the solid evidence of eCommerce’s transformative value…and the existence of detailed strategies for getting started…some B2B companies remain on the fence about eCommerce. Even while their competitors are beginning to lap them, they continue to hold out.
What do you think?